Thursday, November 17, 2011

Making the Spring 2012 Catalog

Yes, it's the time of year when Vintage Couture designers finalize the Spring 2012 line. (That means making final adjustments to the production samples for the next season.) The Corporate Office team meets with potential models, checking fit of the garments and confirming availability with the photo shoot schedule. Marketing finalizes the catalog layout and meets with the photographer and his team, while Design makes last-minute alterations to make sure everything fits the models perfectly.

Everyone anxiously watches the 10-day weather forecast because we will be shooting on location in mid-November. In Texas that could mean anything from warm and sunny, to thunderstorms to cold and windy. If you've ever been to Texas, you'd know the weather is completely unpredictable. A few years ago, in Austin, we had a beautiful 80-degree day that ended in snow!

We have four days to capture the essence of the Spring 2012 line and we don't want to miss this opportunity! So, Monday when rain is predicted we reschedule everything and plan to shoot our studio shots the first day. If you noticed, I mentioned shooting on location and in studio. We've never shot models in a studio setting, so this will be a new look for us. We want to feature the intricate details that make Vintage Couture clothing so unique and studio lighting allows us to do just that. It actually doesn't rain Monday, but you guessed it -- now Tuesday's forecast is full of thunderstorms! (It ended up being the most beautiful day.) On Wednesday, the Cold Front arrives! Yes, we capitalize that because it's always a news event. The wind picks up as the temperatures drop. We run for blankets to shield our little models who are waiting patiently in Spring designs while the photographers adjust for the changing light. By Thursday afternoon, we are already done with the shoot. We load all of the props, accessories and clothing in our cars and head back to the office. It's been a great week!

At this point, I can't tell you too much about the line, (a good designer does not reveal anything until the launch) but I can tell you this -- there are so many new designs and fabrics and details to be excited about. The Spring catalog will be something to look forward to! There might be other new and big additions to look forward to as well... :)

Here's a little look into our week:

The Soft Stylists iron, steam and artfully arrange the products on boards before they go to the photographer for product detail shots!

Photo shoot producer, Bryan, and VC Marketing head, Sandra, review and revise the schedule for the week.

Model, Caydie, gets her hair and makeup done!

Props props props!

Finishing touches on model Abby. Camera-ready!

Model, Nicki, waits for hair and makeup. 

A prop waits between shoots. 

Ava models her Trista Sutter My Fair Lady dress for Vintage Couture before modeling new Spring 2012 garments!!

Jessica stands by as photographer makes sure he has the best shot

Moms keep the babies wrapped in blankets while photo team preps the next shot.

Addison models her beautiful Spring 2012 headband with her layers of blankets!

Sunday, November 13, 2011

World Diabetes Day

As most of you know, Vintage Couture is a proud advocate of diabetes - juvenile diabetes in particular.  Every November 14th, over 160 countries and territories celebrate World Diabetes Day!

Help us celebrate it by familiarizing yourself with the signs of diabetes here:

Did you know that Type 1 Diabetes cannot be prevented, while Type 2 Diabetes can be prevented with maintaining a healthy weight and regular exercise? (

Today the Juvenile Diabetes Research Foundation Dallas Chapter hosted a live webcast with the President and CEO of JDRF.  They discussed current research topics dealing with curing, treating, and preventing Type 1 Diabetes.  They also talked about the exciting findings from just the last few weeks on artificial pancreas research!    Read more here.

Have you heard of an OmniPod?  It's a small, wireless insulin pump!  It sure changed a young boys life, and he would like to share that story with you.  Read about Noah and think of him today as he celebrates BIG time in NYC with a blood glucose reading flash mob in Time Square while the Koda Jumbotron features photos sent in by those touched by diabetes around the country!!

Our Chief Designer, Jessica Wiswall's three children and husband all have Type 1 diabetes.  She had her family show off their personal OmniPods for our blog! Now if you see one, you'll know what it is!  But remember, it can be placed in different areas!

Spread the word, spread the love, and you could just help someone out.

From all of us at Vintage Couture

Wednesday, November 9, 2011

Spring Preparations

We've had a lot of visitors this last week as we held model casting calls for our Spring catalog.  It was exciting and busy with children and their parents all around the office.  But what got us most excited?! Seeing all of the great Vintage Couture outfits running around!!  We even saw some great throw backs to My Vintage Baby!!

Thanks to everyone who came by!!  We enjoyed meeting you all and seeing your smiling faces!! Congrats to those who will be featured in our Spring Catalog!!

To see our current styles, visit